Published 2023-08-01
After you've started your journey as a YouTube content creator, one acronym you'll hear often is "CTR". But what exactly is CTR?
CTR stands for Click-Through Rate. At its core, CTR measures the ratio of users who click on a specific link compared to the number of total users who view the page, ad, or video. In the context of YouTube, CTR refers to the percentage of people who click on your video after seeing its thumbnail and title.
The formula to determine CTR is quite simple: CTR = (Number of Clicks / Number of Impressions) * 100. For more details on impressions, check out our article "What are impressions on YouTube?"
For example, if your video's thumbnail is shown 1,000 times and 50 users click on it, your CTR would be 5%.
CTR is one of the most important things to improve as a YouTuber, as we explain in this article: "Why is CTR so important on YouTube?"
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