How to Check Click-Through Rates on YouTube

Published 2023-08-17

Understanding how your content performs on YouTube is paramount for creators keen on refining their content strategy. Among the various metrics available, CTR (What is CTR?) stands out as a crucial indicator of how effectively your video titles and thumbnails are grabbing viewers' attention. But how exactly do you check this rate on YouTube?

To begin with, ensure you're logged into the account linked with your YouTube channel. Then, follow these steps:

  • Navigate to YouTube Studio.
  • Access Analytics: On the left sidebar of YouTube Studio, you'll find an "Analytics" tab. Click on it. This section offers insights into your channel's performance, from views and watch time to subscriber count.
  • Advanced Mode: Click on Advanced Mode on the top right.
  • Find Your CTR: All your content will be listed and you can see the "Impressions click-through rate" for each video.


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