Published 2023-09-04
We've all heard the buzzword 'AI' or Artificial Intelligence. But did you know that, in the world of video creation, AI can help predict how well your video might perform even before you publish it? In this article, we'll explore a simple concept called linear regression, a tool from the AI and statistics playbook, and see how it can guide us in making videos that viewers are more likely to click on.
Before we dive in, let's get familiar with CTR. In simple terms, CTR is the percentage of people who click on your video after seeing its thumbnail. If 100 people see your video thumbnail and 5 of them click on it, your CTR is 5%. Easy, right? For more details on CTR, check out our article "What are impressions on YouTube?"
Now, imagine you're a detective. You have clues (video features like length, thumbnail color, or title length), and you want to predict an outcome (will viewers click on my video?). Linear regression is like your magnifying glass. It helps you see which clues (or video features) have the most impact on the outcome.
Still confused? Let's break it down with an example.
Say you're a YouTuber who's uploaded 100 videos, and you've noted down the length of each video and its CTR. You're curious: do shorter videos get clicked on more than longer ones?
Here's where linear regression comes in. By plotting each of your 100 videos on a graph - video length on one axis and CTR on the other - you might notice a pattern. Maybe shorter videos tend to cluster around higher CTRs, and longer videos have lower CTRs. This trend can be represented as a straight line (hence 'linear' in linear regression). Now, if you're thinking of making a new 10-minute video, you can use this line to guess its potential CTR.
Imagine you've also recorded the dominant color in each video's thumbnail - say, red, blue, or yellow. You wonder: does color influence clicks?
Again, using linear regression, you plot your 100 videos, this time with color on one axis and CTR on the other. You might see that videos with blue thumbnails tend to have higher CTRs than those with red thumbnails. So, the next time you're selecting a thumbnail, blue might be your go-to!
Before we dive deeper, it's essential to understand that the examples provided here are significantly simplified to make the concept more digestible. In the real world of data analytics, there are various metrics to ensure our predictions are accurate. One such metric is called 'r-squared', which essentially tells us how well our predicted outcomes match the real results. Think of it like a scorecard for our detective work! The closer this 'score' is to 100%, the more confident we can be in our predictions. While there's a lot more to consider when analyzing video performance, we've highlighted the basics to get you started.
You might think, "This sounds great, but how do I plot hundreds of videos and draw these lines?" That's where AI comes into play. With the right tools, AI can analyze vast amounts of data quickly and give you the predictions you need. It's like having a super-smart detective assistant!
Moreover, while our examples had just one feature (video length or thumbnail color), AI can handle multiple features at once. So, it can tell you the combined impact of video length, thumbnail color, title length, and more on CTR.
Better Decision Making: If you know that shorter videos with blue thumbnails have historically gotten higher CTRs, you might prioritize creating such content.
Understanding Your Audience: Recognizing patterns in viewer behavior can give insights into their preferences, allowing you to tailor your content to what they love.
SmarterTube harnesses the power of advanced analytics and AI to give you insights specific to your channel. It's like having a personal detective for your YouTube content! Whether you're curious about how video length, thumbnail color, or any other feature affects your CTR, our regression model can provide the answers. By integrating with your YouTube data, we can offer predictions and insights, helping you craft videos that resonate more with your audience. Join and unlock your channel’s potential now!